On December 16^th, CCTV Finance Channel visited EVE again to investigate the high-quality development of the power battery industry in the "Post-subsidy Era". Chen Xiang, deputy general manager of EVE’s Marketing Center, and Dr. Deng Haokun, project director of the pouch cell accepted the interview. They conducted in-depth communication and exchanges with CCTV financial reporters on hot topics such as market trends and "New Energy Vehicle Industry Development Plan (2021-2035) (exposure draft)".

Layout power batteries with a robust market strategy

At present, the pattern of the power battery industry has changed greatly, and market competition is fierce. With the continuous improvement of scale effects and technological progress, the concentration of the industry will further increase in the future. In this regard, Chen Xiang told CCTV reporters that facing the challenges and opportunities in the industry, EVE always adheres to the core competitiveness of the market through technological innovation, adheres to the concept of "safety is the natural attribute of power batteries" and layout the power battery business with a stable market strategy.

In addition to the application in the field of new energy vehicles, EVE’s products have been widely used in energy storage, electric ships, electric forklifts and electric two-wheelers market. The diversified business layout has enhanced the stability of the operation of the power battery sector.

Enter supply chain of high-end international auto companies, transforming to "Auto Man"

In the future, the cooperation between upstream and downstream of the power battery industry chain will become closer and closer. Subsidies decline will allow the market to return to the upgrade of the new energy vehicle industry. Mr. Chen pointed out that at present, EVE has entered the supply chain of international high-end car companies such as Daimler, which will help EVE to further understand the demand for lithium batteries by auto companies and to work in accordance with the automotive industry standards to accumulate industry experience and gradually realize the transformation from "Battery Man" to" Auto Man ".

Resolving industry pain points with technological innovation

EVE is one of the few battery manufacturers in the industry with comprehensive solutions for power batteries including cylindrical NCM cells, pouch NCM cells, prismatic NCM cells and prismatic LFP cells, covering application fields such as new energy special vehicles, commercial vehicles, passenger cars, etc. This is due to EVE's profound understanding of lithium battery technology in the past 19 years, and technological innovation in the field of power batteries has always been at the forefront of the industry.

Dr. Deng Haokun, project director of the pouch cell, shared that the EVE's R&D team is fully pushing forward the mass production process of high-energy density power batteries that can meet the endurance requirements of new energy passenger cars over 500 kilometers, with higher security performance and cost reduced by 10%- 15%. It is expected to be available in the first half of next year. At the same time, the R&D team is laying out a new generation of power batteries that can last for more than 600 kilometers. The technical reserve has completed and entered the small batch test stage, which is expected to be launched in the market in 2022.

EVE adopts a highly informative and automated production method. At present, the capacity scale reaches 11GWh and all power battery production lines are in full production. EVE is stepping up the construction of a new high-end intelligent manufacturing power battery factory that the production capacity will be increased to 26GWh in 2020 and 52GWh in 2021 to meet the growing order demand of international and domestic high-end auto companies.

The future is expected!

Recently, the Ministry of Industry and Information Technology issued the "New Energy Vehicle Industry Development Plan(2021-2035) (exposure draft)", stating that by 2025, the competitiveness of new energy vehicles will increase significantly and sales will account for about 25% of total vehicle sales in that year. The subsidy decline has caused the entire industry to face a painful period, but it is undoubtedly beneficial to the development of the industry and promotes the rapid and healthy development of the industry.

In the future, new energy vehicles will not only be electric vehicles. New energy vehicles will surely be new vehicles that include sharing, intelligent driving, and 5G information fusion. Meanwhile mileage will no longer be the main reference indicator.

In the post-subsidy era, only products with innovative technologies, stable and safe quality and fast-responding services can stand out in the market-oriented environment. It is foreseeable that the technical advantages, rich product layout and market layout of EVE will show stronger competitiveness.